"He who influences the thought of his times influences the times that follow." - Elbert G. Hubbard.
Today is a day I've been looking forward to with great anticipation. It is with great pleasure that we announce the opening of The People's Market on Empire Avenue. Now, granted, it is currently only open to a select group of "Friends and Family," who will help us beta test the application as we gear up for a wider launch. But, now, at long last, we can do the big reveal of what we've been working on!
In essence, Elbert Hubbard's quote is central to the vision of Empire Avenue. It's all about value and influence. We believe that everyone creates value with their activity online, with your Twitter posts, your Facebook updates, your Flickr photos, your blog posts and more. As you create this valuable content, as you do stuff, interact with friends, colleagues and strangers, you are in fact expanding your spheres of influence. We are, in a sense, all Influencers.
So then, what is the value of your online influence? Indeed, how much is your personal online brand worth? How much is it worth to you, and how much is it worth to your peers, your audience, your friends, your networks?
Today you get a chance to find out.
On the People's Market at Empire Avenue anyone can buy, sell and trade virtual shares in anyone else who registers on the site for free using our virtual currency. Anyone can invest in your personal online brand and buy into your influence. As more people invest in you, the more they follow you, the more the interact with you, the higher your share price will climb. Your share price will become the measurement of your online worth.
Of course there's more to it than just buying and selling shares. Your share price is controlled by "Market Makers," who are examining all aspects of your activity and the activity on sites you connect to us, such as a blog, Twitter or Facebook. But the prime mover is the investment people make in the value of your influence.
In addition to the People's Market, we're going to offer you a way to monetize that influence should you so wish. You can use the value of your influence – as set by the People's Market – to carry advertising through our Advertising Platform. The way it works is simple. We give you the choice of which interests and keywords you want to carry, which brands, products and organizations you want to carry and/or endorse. Your advertising rates will be based on the value of your influence.
Our platform is about highly targeted advertising. We want you to choose advertising relevant to your audiences and interests. By advertising we mean any sort of promotion be it local, national or anywhere in between. It's about getting advertisers to connect to your social networks in a way that you approve and in a way that will give you fair value for your online influence.
Word-of-mouth marketing is one of the most important and successful marketing vehicles out there. We think you should know what your influence is; and you should be able control the monetization, rather than let other companies do it for you without your knowledge or due compensation. We will provide you and your shareholders the majority of that advertising revenue. Oh yes, there really is a reason to be a shareholder of someone and to search for those great investments. We want everyone to be part of the online advertising equation and see its benefits: the influencer, the advertiser and the consumer.
Oh and by the way, it's fun. Go on, you know you want to get in on the action.
Want to be part of the beta? Let us know, go to the site right now and enter your e-mail, we'll contact you when we have more slots available!
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