By Duleepa Wijayawardhana • July 13, 2010

Making the Markets: An Empire Avenue Update

As most people have probably realized, Empire Avenue made changes to the Market Makers this past weekend. We've described what we wanted to do with these Market Makers in a previous blog post, and this is an update.

Our Market Makers are complex mathematical functions and changing them cannot be taken lightly, as we found out. Despite the pain of implementing changes to the Market Makers, the good news is that these recent changes allow us to measure our users' interactions with their audience much more reliably. They also enable us to continue expanding Empire Avenue to include the many services you have requested, such as LinkedIn, LastFM, MySpace or Facebook Fan Pages! We expect to provide the ability to add these feeds in the coming months.

Now, the roll-out wasn't flawless; several hundred people were affected by several bugs, which we are now confident have been corrected. We appreciate all the feedback and understanding that our beta testers provided while we worked on resolving these issues!

Dublin and Opening the Site

We have decided that, in the interests of launching a product that meets our quality standards and your concerns, we will delay moving the site out from "Invite Only" by one week to July 28th. This does not mean those currently on the site will get the updates later; far from it. We are working hard to get the Dublin release updates onto the site as they get done, so that we can get our Beta Testers' feedback.

More details are coming!

Disclaimer: Our owners, writers, and/or guest post authors may or may not have a vested interest in any of the above projects and businesses. None of the content on this blog is investment advice nor is it a replacement for advice from a certified financial planner.