East of Erindale: Facebook Pages and Related Improvements

The Olympics. The World Cup. A solar eclipse. The birth of a baby. There are a number of events that warrant feverish anticipation of the masses, but they all pale in comparison to what’s transpired on Empire Avenue today. It’s been a long time coming, but we’re finally happy to unveil support for Facebook Pages. This is one further step to separating Empire Avenue from those other influence-measurement platforms and allowing businesses, in particular, to measure the effectiveness of their social media efforts. You know, social media is a bit more than Twitter.

The Connections tab on your Profile has received a bit of an overhaul to commemorate the occasion… much prettier, I know. If you’re an admin on a Facebook Page, just click on “Connect” on the Connections tab, and go through the simple process to add your Facebook Page to your Profile.

If you already have a Facebook personal profile connected, you’ll notice that we conveniently list the Pages on which you’re an admin. It’s going to take a couple of weeks for us to gather the data necessary to properly value Facebook Page activity, so hook them up as soon as possible. Soon you’ll have Influence Scores for your Facebook Pages, and the number of Likes your Page has, the number of comments and overall activity will contribute to your virtual Share Price on Empire Avenue.

While those of you who are already on the site won’t necessarily notice, we’ll also point out that adding Connections has now been smoothly integrated into the sign-up process. That means it’s now easier for new users to connect their social media accounts, which, in turn, means that you should be able to spot potentially-awesome Influencers more easily via the Recent Arrivals list.

We have a lot more stuff coming in the next few weeks, so stay tuned!