By Duleepa Wijayawardhana • June 10, 2011

A new type of achievement!

Well then, this will be interesting. We're going to be trying something new this coming Monday, June 13th.

I've been invited to join the Social CMO in a chat on Twitter about Empire Avenue. For those unfamiliar, many groups hold public chats on Twitter using a hashtag in common. For example, in this case every tweet will end in the hashtag "#MMChat". If you can follow that chat you will be able to see a conversation stream with people communicating around the world.

Having met and talked to Jeff Ashcroft, the host of MMChat whilst in Toronto, we thought this was a brilliant time to try a new Empire Avenue feature. If you participate in #MMChat on Twitter during the Chat times on Monday June 13th, you will get an achievement on Empire Avenue.

Yes. Participate in the Twitter Chat, and you get an achievement!

How does this work?
Well, the #MMChat starts at 8pm Eastern Time and the achievement will be given out until 10pm Eastern Time. Have an account on Empire Avenue before then, have your Twitter account connected before then, and make sure you participate in the chat. Simple.

You say, wow, cool, how can I get in on creating & hosting a chat and having an achievement? We'll roll out some instructions on how you will be able to get approval for community chats soon, but if anyone is interested in contacting us about these kind of unique achievements, well, we're open for business. Contact us at

To recap:

What: Twitter Chat Achievement
When: 8-10pm Eastern Time, Monday, June 13th
Hashtag: #MMChat
How: Prior to 8pm Eastern, have your Empire Avenue account connected to your Twitter account. And participate in the chat using the #MMChat hashtag.

More details on #MMChat available here:

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