By eavave • September 14, 2011

The Connection

Of course, it was bound to happen when you get a great product like WordPress putting out various version of their awesome blogging platform. Some people, as evidenced by some of the helpdesk tickets we've seen, are confused because they can't connect their WordPress blog.

So this post is a brief attempt to help clear up that confusion.

The simple test
If you try and connect your WordPress blog to Empire Avenue and it doesn't work, odds are you're running a hosted blog.

More detail
Let's use this excellent support quote from WordPress on the distinction:

The distinction between and can cause some confusion for people. Let’s clear it up. is brought to you by some of the same folks who work on WordPress, the Open Source blogging software. utilizes the same WordPress software which you can download at  With the hosting and managing of the software is taken care of by the team here atAutomattic.  With you need to install the software on your own server or with a 3rd party provider.

It's that last sentence that's the important one: "With you need to install the software on your own server or with a 3rd party provider."

Since Empire Avenue's connection talks directly to's API, hosted at Automattic, we get great data and a high-level of authentication for the blogs that have connected.

As we've said prevously  "Using a blog, the Empire Avenue market makers can reliably get your blog post, comments and other content and evaluate the blog, generating a more accurate value score than the same blog would on a self-hosted platform."

And it's the Market Maker's API-level access to all that cool data that's the real benefit for users.

But wait, there's more...7 more days
If you've got (or are planning to set up / migrate to) a blog, then you've got about a week to connect it to Empire Avenue and be entered into this contest with these fabulous prizes:

  • 1st Prize: Empire Avenue Private Island ($100 value), 50k Empire Avenue Eaves and an Apple iPad 2 (16GB, Wifi Only Version – $520 value)
  • 2nd Prize: Empire Avenue Private Island ($100 value) and 50k Empire Avenue Eaves
  • 3rd Prize: Three prizes of 50k Empire Avenue Eaves
  • 4th Prize Five prizes of 30k Empire Avenue Eaves
Who knows, we could be seeing you on your own Private Island, sipping a Mai Tai, running your Empire from your spiffy new iPad 2 :) So get busy and connect that blog!

Disclaimer: Our owners, writers, and/or guest post authors may or may not have a vested interest in any of the above projects and businesses. None of the content on this blog is investment advice nor is it a replacement for advice from a certified financial planner.