Upcoming Empire Avenue Platform Changes

Over the next few weeks, you will see some major changes coming to Empire Avenue. Some will be new, or the expansion of features that we are currently beta testing (like Missions); and in other cases we are going to remove features of the site that are not seeing as much use as we initially thought, so that we can focus the user experience going forward.

Twitter, Facebook and LinkedIn IPO
This week we will remove the ability to invest in accounts that have not joined Empire Avenue. This is what we used to call the Twitter Index; on the Facebook version of Empire Avenue, it's where you could buy Facebook or LinkedIn friends/connections.

The reasons are varied, but the simplest is that these were features that very few people used and needlessly complicated the site. So, when we remove the feature, we will automatically sell all shares you own in Twitter/Facebook and LinkedIn IPOs at their current share price.

Facebook Application
At the same time as we implement the IPO changes detailed above, our Facebook version of Empire Avenue will change to become a Portfolio Manager for use within Facebook. Our focus and our success has come in driving engagement on the main empireavenue.com platform, and we believe the changes we have made to the Facebook application will streamline the experience between Facebook and the main site.

We see a future where many different types of applications on Facebook -- and other platforms and devices -- will access the Empire Avenue Platform. You are welcome to access the current beta version of our API and develop your own applications. Please go here for information on the API.