Explain it to others. I did a lot. Exactly with the above headline. I thought it was simple enough ? It was(n’t) because it triggered questions and made people . . .
. . . Stop instead of walking away.
„So how do you get money out of it ?“ is one of their favorite questions to which I usually reply: „Wrong approach. SoMe is the loooong winded road to the market. The BIG wheel. Or let me put it this way . . . do you have a twitter, fb-fanpage, G+, LinkedIn ?“
„Yes, yes, yes and . . . yes.“
„How do THEY make YOU money ?“
You can read more of Andreas Wiedow's blog post here
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