The twenty third  entry in Blogathon 2015 is from Philippe Trebaul from Rennes France , a member of Empire.Kred since Janurary 2013

How to write your first post on LinkedIn?

How to publish a great article on Linkedin to generate much more traffic to your profile?

Since February 2015 every Linkedin user who has choosen to display its profile in the English language has been in capacity to publish an article on LinkedIn.

At this time, LinkedIn has limited this functionality « Publish » for this language only. It means that, if you are French, Spanish, and so on, you just have to change your parameters by choosing « English » to be able to publish on the platform.

Why to publish and which advantage will you be able to take from this feature?

You are certainly used to posting updates on LinkedIn. Nevertheless, you need to know that by publishing an article you will drive 4 times more traffic to your profile because:

• An update is very limited in the time (staying displayed about 3 hours and half, only) ;
• A blog post on Linkedin appears directly, and durably, between the 2 main sections of your profile : your short description and your current job which you want to attract attention to;
• By publishing, you will be able to share your article on many Social Networks (directly from Linkedin on : linkedIn of course, and also Facebook and Twitter; indirectly by posting the url of your post onto every Social Network : Google Plus, Scoop.it, Yammer, but also Reddit, Stumble Upon…and so on) ;

You can read the full blog post here